80% of educated households use the Internet everyday to look for goods and services. .....Are they finding you or your competition?
The concept behind Internet Marketing is quite simple: when a consumer or business person searches the Web through either a text box or by clicking through a directory hierarchy, they are in "hunt mode." This mode is unique because it indicates that the person is looking for information, usually of a direct or indirect commercial nature. Marketers understand that this "hunt mode" means that the searcher may very well be somewhere in the buying cycle, researching a product or service to try and satisfy an immediate need or future need. That makes search engine results some of the best sources of targeted traffic, whether that traffic originates from "organic" unpaid search listings or paid advertising listings.
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Pay Per Click is similar in practice to newspaper advertising, but instead of paying up front, you only pay once someone clicks on your ad leading them to your website. PPC offers immediate results, by placing your ad up top in the “sponsored” or “enhanced” listing sections. PPC is extremely cost effective compared to traditional advertising, very accountable and quick to implement.
With the Bauer360 SEO process we can streamline your site to allow the search engines to crawl and index your keywords and site content. The result? You naturally move to the top of the organic search results page underneath the sponsored listings. Unlike PPC, there are no individual charges when a potential customer clicks on your organic listing. The best parallel to SEO in the traditional world is the time it takes to get a great business location with plenty of consumer visibility; you pay up front for maintenance, but the long term exposure can be very profitable to your business. With its staying power, Search Engine Optimization should be a part of every growing company’s plans.
Think of IYP’s as similar to printed Yellow Pages. Studies are showing that consumers are rapidly dropping printed Yellow Pages and adopting the online local search portals through Google, MSN and Yahoo, due to their always up to date and searchable content. IYP’s are substantially less expensive than their printed counterpart.
This user-initiated method is a unique way to reach potential customers and audiences whom are looking for your services at that exact moment in time. In-Line text advertising is placed among carefully selected keywords, relative to your business or service, and appear in Bauer360 identified websites based on geographic and demographic targeting.
Banner advertising is similar to that of Pay Per Click and ads are placed on websites relevant to the population you are attempting to reach. This method is most similar to the traditional advertising approach and is based on number of impressions delivered. Banner advertising can be targeted by both geographic and demographic audiences.
The internet is all about moving and copying information around. Social media marketing is all about packaging your message so that not only is it easy to spread it around, but so people want to. The media often refers to this kind of marketing as "viral" marketing but it's really a multimedia and internet evolved version of classic word of mouth marketing. With customers more eager than ever to participate in consumer culture, this form of advertising can get your message to customers normally resistant to traditional advertising and even get them to run with the ball.
Potential customers often don't have a lot of time to spend researching your product and your market in general. E-mail newsletters provide a way to keep customers up to date on your industry in a way that is both convenient for them and potentially profitable for you. Delivering interesting and useful information in an easily digestible format on a regular basis also keeps your company exciting to the customer and in their thoughts. This kind of marketing is perfect for selling new products and services to existing customers in a low pressure method.
Affiliate marketing is the internet equivalent of a commission only sales force, eager to help you attract business. These programs have evolved to include a variety of incentives to fit your business and make for seamless partner relationships. This is a no-risk method for spreading your message around and, like Pay Per Click, only having to pay for it when it pays off. Unlike with PPC however, you can set affiliate programs up so that you only pay out when a sale as made, instead of for an interested click.
Mobile text marketing lets you reach an audience even when they aren't on the internet. You can provide current customers with information on promotions, new products or anything else that can get them interested. Text messages can even include links to your web site pages for customers with internet capable phones, allowing them to interact with your company that much more. It beats a phone call and they are guaranteed to at least read what you've got to say. |
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