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Internet Marketing
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The concept behind Internet Marketing is quite simple: when a consumer or business person searches the Web through either a text box or by clicking through a directory hierarchy, they are in "hunt mode." This mode is unique because it indicates that the person is looking for information, usually of a direct or indirect commercial nature. Marketers understand that this "hunt mode" means that the searcher may very well be somewhere in the buying cycle, researching a product or service to try and satisfy an immediate need or future need. That makes search engine results some of the best sources of targeted traffic, whether that traffic originates from "organic" unpaid search listings or paid advertising listings.
Internet Marketing consists of unique mediums applied across the major Internet search providers:
Pay Per Click is similar in practice to newspaper advertising, but instead of paying up front, you only pay once someone clicks on your ad leading them to your website. PPC offers immediate results, by placing your ad up top in the “sponsored” or “enhanced” listing sections. PPC is extremely cost effective compared to traditional advertising, very accountable and quick to implement.
With the Bauer360 SEO process we can streamline your site to allow the search engines to crawl and index your keywords and site content. The result? You naturally move to the top of the organic search results page underneath the sponsored listings. Unlike PPC, there are no individual charges when a potential customer clicks on your organic listing. The best parallel to SEO in the traditional world is the time it takes to get a great business location with plenty of consumer visibility; you pay up front for maintenance, but the long term exposure can be very profitable to your business. With its staying power, Search Engine Optimization should be a part of every growing company’s plans.
Think of IYP’s as similar to printed Yellow Pages. Studies are showing that consumers are rapidly dropping printed Yellow Pages and adopting the online local search portals through Google, MSN and Yahoo, due to their always up to date and searchable content. IYP’s are substantially less expensive than their printed counterpart.
This user-initiated method is a unique way to reach potential customers and audiences whom are looking for your services at that exact moment in time. In-Line text advertising is placed among carefully selected keywords, relative to your business or service, and appear in Bauer360 identified websites based on geographic and demographic targeting.
Banner advertising is similar to that of Pay Per Click and ads are placed on
websites relevant to the population you are attempting to reach. This
method is most similar to the traditional advertising approach and is
based on number of impressions delivered. Banner advertising can be targeted by both geographic and demographic audiences.
This is a profound way to see how your website is performing. By using analytical reviews, Bauer360 will identify important factors that may be contibuting to the successfulness of your website. Find out how many new visitors are entering your site. Where they are coming from and which landing page is turning them away. |
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