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Archive Newsroom
Google Has Over 75% Of US Search Ad Market 7/17/2008
New figures out on search advertising spend from Efficient Frontier show Google continues to dominate the market, stats that will no doubt complicate the company's goal to gain approval of its deal with Yahoo on search ads. However it is interesting how in Japan, it's a much more 50/50 market split with Yahoo, showing that Google does have weaknesses.
US Mobile Internet Hits Marketing 'Critical Mass' 7/10/2008
The US is the global leader in mobile internet adoption, with 40 million US mobile subscribers (15.6 percent) actively using the mobile internet, according to a white paper released by The Nielsen Company, reports MarketingCharts.
One-Third of Entertainment Consumed on PCs 7/9/2008
36 percent of all entertainment is consumed on computers, according to Netpop Research, whose recent findings underscore the central role of the PC as a primary access point for entertainment, reports MarketingCharts.
Text Messaging Huge with Young Adults 7/9/2008
Text messaging is especially popular with US adults ages 18 to 34, according to Universal McCann's 2008 "Media in Mind" study. Respondents from that age group sent an average of 13 text messages every week.
Execs Prefer Coffee & the 'Net Over Morning Newspapers 7/5/2008
"I'm not so sure my clients read blogs or use the Internet," said one of our clients who is a consultant to high level executives. To which we had to pull out some recent research that proves otherwise.
 
 
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